Paul Rand on Innovation
Innovation does not always, or even necessarily, imply dramatic change. Design is innovative even if it is merely interpret in an unexpected way. Innovative solutions are more the product of restraints than of freedoms—of cultural limitations, scarcity of funds and materials, production capabilities, and demand of the marketplace.
Innovation is the enemy of trendiness, pretense, and timidity. It recognizes the genuine from the spurious. It tantalizes the viewer, stimulates the mind, intensifies meaning, generates interest, and is at the heart of both design and better business.
